| The Second Coming of Steve Jobs | 
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Avg. Customer Rating:   (based on 47 reviews)
Sales Rank: 654281
Category: Book
Author: Alan Deutschman
Publisher: Broadway
Studio: Broadway
Manufacturer: Broadway
Label: Broadway
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 352
Shipping Weight (lbs): 0.9
Dimensions (in): 8.5 x 5.3 x 0.9
ISBN: 0767904338
Dewey Decimal Number: 338.76100416092
EAN: 9780767904339
ASIN: 0767904338
Publication Date: September 11, 2001
Release Date: September 11, 2001
Availability: Usually ships in 1-2 business days
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Product Description
From the acclaimed Vanity Fair and GQ journalist?an unprecedented, in-depth portrait of the man whose return to Apple precipitated one of the biggest turnarounds in business history. With a new epilogue on Apple?s future survival in today?s roller-coaster economy, here is the revealing biography that blew away the critics and stirred controversy within industry and media circles around the country.
Amazon.com Review
For the legions who revere Apple Computer's high-profile cofounder as a godlike figure, the aptly titled Second Coming of Steve Jobs will prove an intriguing picture of a seminal time in their deity's roller-coaster life. It should emphatically vindicate their deeply held faith in the man and his ideas. But even for those with a lesser opinion, Alan Deutschman offers an interesting and enlightening look at the crucial period from Jobs's unceremonious Apple exit through his triumphant return. Deutschman, a contributing editor at Vanity Fair magazine and longtime Silicon Valley correspondent, interviewed nearly 100 colleagues and friends to draw this portrait of a bewilderingly complex and notoriously private man--albeit one whose talents, personality traits, and idiosyncrasies have long been on public display. "He succeeded in becoming the Jackie Kennedy Onassis of business and technology," Deutschman writes, "a figure who was ubiquitous as a symbol of his times but little known as a human being." To change that, he looks into Jobs's ill-fated first post-Apple endeavor at the Next computer company, his return to undeniable respectability with Pixar and the two Toy Story movies, and finally, his ultimate absolution with a very successful reclamation of the Apple crown. It's a revealing account of a singular individual during a remarkable time. --Howard Rothman
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| Customer Reviews: Read 42 more reviews...
 Fantastic book October 23, 2008
I loved the book. Even though I have reservations about the realism of the plot, the book is captivating and the analysis very insightful !
 Interesting, dirty, and mostly obsolete November 21, 2007
As the book mostly tells the story of Jobs before his second coming, detailing his "in between" years that he spent outside Apple, the title is quite misleading. Following the somewhat disgusting journalistic practice of going for the "juicy" or "dirty" bits, the book is, however, relatively forgiving of Jobs, probably more so than iCon. It has a structure optimized for dramatic effect, and the reader cannot but wonder if all that drama is real or Deutschman's.
The book ends in 2000 or so, by asking questions about the company's near future, questions that we all know the answer to. In other words, the book is dated.
If I can say one positive thing about this small volume, then it's the way it puts the sometimes seemingly infallible Steve Jobs character back down to earth. Today, when Jobs is a true cultural icon (no pun intended), who, in the eyes of a lot of Mac fans, can hardly do wrong, it may be worthwile to take a more critical look at him and his achievements, as this book attempts to.
Very Informative May 21, 2007
0 out of 2 found this review helpful
This is a great book about steve jobs, It tells a lot about the secret man, through many Interviews of people who deal with him. It paints a good picture of him after apple!
Tale of a visionary February 25, 2007
3 out of 3 found this review helpful
Trying to capture the personality of Steve Jobs is a demanding, if not an impossible task. Alan Deutschman did a great job, the book is extensively researched and offers a number of great insights into the personal and business life of Steve Jobs. Unlike Jeffrey Young, the author of 'iCon', Alan Deutschman takes a more critical approach of the man and his accomplishments. However, he is not afraid to give credit when its due either, the book offers a balanced view of an enigma that is Steve Jobs.
Surprisingly, Steve Wozniak is only mentioned in passing, the credit for Apple is given largely to Steve. However, this shortfall is offset by the great insights into the beginnings of Pixar and the evolution of NeXT. 'The Second Coming' is a great account of a captivating personality - a recommended read.
Exciting and Interesting, but Perhaps not Fair February 18, 2006
1 out of 1 found this review helpful
I enjoyed this book from beginning to end, but I do not feel it does Mr. Jobs justice. Deutschman always keeps things interesting, but he is almost certainly too harsh in his critique of Jobs. The problem with writing any biography on Jobs is that he is a fairly personal individual outside of his business persona. There is a general feeling throughout the book that Deutschman is captivated by Jobs but does not necesarily like him. However, because there are so few recent biographies of Mr. Jobs, this one becomes a must read. Worth the time for any Steve Jobs fan, not for its insiGHT, but for its insiDE information and story telling. If this book was written today, after Jobs renewed media darlingship, I think it would spin him more positively.
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