| How to Open & Operate a Financially Successful Fashion Design Business: With Companion CD-ROM (How to Open & Operate a ...) (How to Open & Operate a ...) | 
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Avg. Customer Rating:   (based on 9 reviews)
Sales Rank: 383790
Category: Book
Author: Janet Engle
Publisher: Atlantic Publishing Company (FL)
Studio: Atlantic Publishing Company (FL)
Manufacturer: Atlantic Publishing Company (FL)
Label: Atlantic Publishing Company (FL)
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Edition: Pap/Cdr
Number Of Items: 1
Pages: 288
Shipping Weight (lbs): 0.8
Dimensions (in): 8.8 x 5.8 x 0.8
ISBN: 1601382251
Dewey Decimal Number: 746.92068
EAN: 9781601382252
ASIN: 1601382251
Publication Date: May 9, 2008
Availability: Usually ships in 1-2 business days
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Product Description
The U.S. Bureau of Labor Statistics reports an average annual income of $69,270 for fashion designers in 2007. Opportunities in the fashion design industry are expected to rise about 10 to 12 percent through 2012. Many designers also go into other areas of the fashion industry, including: fashion buyer, fashion coordinator, retail store manager, and many more. You do not need to live in New York City, and you can start out small or even part time. Ralph Lauren's Polo empire was established on a small men s tie collection that he sold to Bloomingdale s. Demand for fashion designers should remain strong, as consumers hungry for new fashions and apparel styles will spur the creation of new clothing and accessory lines. This new book is a comprehensive and detailed study of the business side of the fashion, fashion design, and consulting business. You will learn everything from the initial design and creation to manufacturing and marketing. If you are investigating opportunities in this type of business, you should begin by reading this book, hopefully picturing yourself producing the perfect dress worn by one of Hollywood s elite. If you enjoy working with people and keeping up on the latest trends, this may be the perfect business for you. Keep in mind this business looks easy but, as with any business, looks can be deceiving. This complete manual will arm you with everything you need, including sample business forms; contracts; worksheets and checklists for planning, opening, and running day-to-day operations; lists; plans and layouts; and dozens of other valuable, timesaving tools of the trade that no designer should be without. While providing detailed instruction and examples, the author leads you through every detail that will bring success. You will learn how to draw up a winning business plan (the companion CD-ROM has the actual business plan you can use in Microsoft WordTM) and about basic cost control systems, copyright and trademark issues, branding, management, legal concerns, sales and marketing techniques, and pricing formulas. You will learn how to set up computer systems to save time and money, how to hire and keep a qualified professional staff, how to meet IRS requirements, how to manage and train employees, how to generate high profile public relations and publicity, and how to implement low cost internal marketing ideas. You will learn how to build your business by using low and no cost ways to satisfy customers, as well as ways to increase sales, have customers refer others to you, and thousands of great tips and useful guidelines. This manual delivers innovative ways to streamline your business. Learn new ways to make your operation run smoother and increase performance. Successful designers will appreciate this valuable resource and reference it in their daily activities as a source of ready-to-use forms, Web sites, operating and cost cutting ideas, and mathematical formulas that can easily be applied to their operations. The companion CD-ROM contains all the forms in the book, as well as a sample business plan you can adapt for your own use.
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| Customer Reviews: Read 4 more reviews...
 How to Open & Operate a Financially Successful Fashion Design Business: With Companion CD-ROM (How to Open & Operate a ...) (How September 12, 2008
The book is concise and right to the point. If you have a vague idea about where you are going it will help you organize yourself.
 Marketing, manufacturing and design are all covered August 11, 2008
Janet Engle's FASHION DESIGN BUSINESS comes with a companion cd-rom and covers opportunities in the fashion design industry. The business side of fashion design receives excellent surveys of various opportunities, from fashion buyers and coordinators to retail store managers. Marketing, manufacturing and design are all covered in a pick any career library will find intriguing - as well as many a business collection.
Very in Depth View of the Fashion World July 15, 2008
1 out of 1 found this review helpful
I thoroughly enjoyed reading the How To Guide on how to open a fashion design business. I especially liked the hands-on approach taken by the author, starting off with a summary of the fashion business. I had a better understanding of different types of fabric, material, and how this is important when you focus on the design of clothing and planning what your company will design for consumers, and how this affects your costs to run and manage your product.
The book was very comprehensive, and easy to follow. The book focused on showing an individual how to thrive successfully starting with how to write a business plan, acquire funds to start your business, and how to operate your business on a day to day basis, including but not limited to budgeting, marketing, keeping up with trends, and managing a clientele.
The information was presented in a very easy to read format, with several checklists, case studies, and information that will prepare an individual to open their own fashion design business and maintain success.
The Fashion Design Entrepreneur's Handbook June 30, 2008
1 out of 2 found this review helpful
How To Open and Operate a Financially Successful Fashion Design Business is for you if you are a fashion designer with perhaps a degree in Fashion Design, but without a business degree or experience running your own business. A start-up business is not for lightweights-a huge number of them fail every day-and this book offers the basic tools and information necessary to be a successful fashion design business owner. The author takes you step by step, in a no-nonsense and easy-to-understand way, through the process of preparing, opening, and running a fashion design business.
The author really seems to understand fashion and what it takes in this particular industry to be successful. Along with great advice, info, and ideas, the book includes checklists, worksheets, charts, forms, sample agreements, sample evaluations, etc., that will be extremely valuable and useful to a new business owner. There is an entire chapter dedicated to writing a business plan.
Case Studies throughout the book offer interesting snapshots of Design business reality. A sample quote from one: "Everyone wants to be Hank Williams, but no one wants to die. You have to pay your dues to put out good products."
This book is a detailed, comprehensive guide and resource and I definitely recommend it to fashion designers who aspire to go on their own, or to someone looking for a gift for a recent Fashion Design School graduate.
How to open and operate a financially successful fashion design business June 24, 2008
2 out of 2 found this review helpful
The creator of this book has captured from start to finish the very essence of starting a design business.
She has covered every aspect of starting and maintaining a business complete with statistical information as well as comparison charts and case studies and has provided a very useful and informed view of what it take to compete in today business world.
Not only does it include a business plan for start up businesses, it also includes a companion CD-rom.
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