| Motivating the "What's In It For Me" Workforce: Manage Across the Generational Divide and Increase Profits | 
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Avg. Customer Rating:   (based on 7 reviews)
Sales Rank: 21723
Category: Book
Author: Cam Marston
Publisher: Wiley
Studio: Wiley
Manufacturer: Wiley
Label: Wiley
Languages: English (Original Language), English (Unknown), English (Published)
Media: Hardcover
Number Of Items: 1
Pages: 240
Shipping Weight (lbs): 1
Dimensions (in): 9.1 x 6.1 x 1
ISBN: 0470124148
Dewey Decimal Number: 658.314
EAN: 9780470124147
ASIN: 0470124148
Publication Date: May 18, 2007
Availability: Usually ships in 1-2 business days
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Product Description
Advance praise for Motivating the "What's In It For Me?" Workforce
"The information on leading and managing generations found in this book is invaluable to all executives today. The war for talent has become increasingly fierce. Attracting and retaining this talent is critical to a successful global company. This book is a masterful tool for developing the skills required for managing multigenerational teams. It is a must-have for executives at all levels who are responsible for a company's greatest asset: its people."
--Phebe Port, Vice President Global Management Strategies,The Estee Lauder Companies
"Motivating the 'What's In It For Me?' Workforce has given our managers good ideas about leading the different generations in our workplace, particularly the New Millennials who we at Enterprise are especially reliant upon to grow our business every single day and, ultimately, become our company's future leaders."
--Marie Artim, Assistant Vice President Recruiting, Enterprise Rent-A-Car
"After Marston presented to our management group, approximately 400 individuals, and after we responded to the clamor for his book, it became commonplace to hear people discussing solutions to problems based on generational considerations. There aren't many people discussions that occur today where we don't at least consider differences between Baby Boomers, Millennials, etc. He really changed our way of thinking!"
--Anne Donovan, U.S. HR LeaderSystems and Process Assurance, PricewaterhouseCoopers
"If you ever had any doubt that generational differences have an impact on go-to-market strategies, Marston's book, Motivating the 'What's In It For Me?' Workforce, provides thought-provoking realities you need to consider. This is a must-read . . . At our Sales Leadership Conference, Marston gave our top sales managers actionable ideas on how to gain better understanding of what drives today's workforce to take direct action and deliver exceptional results."
--Damian A. Thomas, General ManagerCorporate Sales Leader, General Electric Company
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| Customer Reviews: Read 2 more reviews...
Finally..."Enlightenment"! July 28, 2008
This is the most enlightening book I have read in years! As a Baby Boomer, I have been struggling with trying to understand the younger folks I have working for me. Even some of my younger managers leave me scratching my head wondering if everyone has gone insane! Now I get it. It's not me,is the great generational divide and this book has brought me much clarity and understanding. We, the Boomers, are still in charge, and until I am ready to retire, the knowledge in this book will help me to keep my sanity.
A refreshing perspective as well unapologetically honest June 12, 2008
At my company and in my department, the tension between managers and their reports seem to be primarily due to generational differences. This book explains so clearly not only what the differences are, but why members of different generations behave differently and have varied expectations in the workplace.
As someone from Generation X, I was thrilled to find that this book was written by someone from my generation. Marston has clearly experienced the same types of conflicts in the workplace that I do, and he uses many examples to illustrate the sources of conflict.
Not only do I enjoy this book so much that I can't stop talking about it to my friends and co-workers, but I've encouraged my colleagues to make some policy and procedure modifications based on what I've read. I really hope that everyone I work with reads this book because it will help us all to understand each other, and, therefore, work together more productively.
Insightful and Useful April 9, 2008
1 out of 1 found this review helpful
I chose this book as a reading assignment in a management training course precisely because I was having some difficulties motivating my younger employees.
By Marston's definitions, I am just barely a Boomer (almost Gen X myself), but by looking at my own values and having some frank discussions with my younger employees, I can tell you that his observations about how generations see the world and the workplace are dead on, at least for our small sample.
I made a bullet list of the high points of this text and started treating my employees this way. One couldn't take the heat and left. The other three have responded extremely well. In short, it works!
I can't recommend this book highly enough!
 Elle April 5, 2008
I ordered this book to use as a resource to create a training presentation at my workplace. I had seen Cam Marston in person at a conference in 2005. The layout of the book is fairly good albeit not the end all.
This book rocks! October 9, 2007
2 out of 3 found this review helpful
Motivating the "What's In It For Me?" Workforce. Manage across the generational divide and increase profits. Cam Marston.2007. ISBN 9780470124147. This is a much needed essential book. The author is a Gen X'er who has made a career from explaining how to get the best from a multi-generational workforce. If you, like me, need to hire and inspire Gen X and Millenia workforces, then you must get this book! It will also help you understand your children! Lessons learned, you do not "suggest" how things should be done, you tell and show, with clear directions.
1. Use clear straightforward language
2. Don't assume anything
3. When an employee gets it right, celebrate!
According to some of his research the Millenia generation is on line to be a Hero generation.
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