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 Location:  Home » Books » Business & Investing: General » Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription DrugsJuly 4, 2008  
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Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs
Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs
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List Price: $26.00
Buy New: $16.07
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Avg. Customer Rating: 4.0 out of 5 stars(based on 19 reviews)
Sales Rank: 3064
Category: Book

Author: Melody Petersen
Publisher: Farrar, Straus and Giroux
Studio: Farrar, Straus and Giroux
Manufacturer: Farrar, Straus and Giroux
Label: Farrar, Straus and Giroux
Media: Hardcover
Edition: 1
Number Of Items: 1
Pages: 448
Shipping Weight (lbs): 1.5
Dimensions (in): 9 x 6.2 x 1.5

ISBN: 0374228272
Dewey Decimal Number: 338.4761510973
EAN: 9780374228279
ASIN: 0374228272

Publication Date: March 18, 2008
Release Date: March 18, 2008
Availability: Usually ships in 1-2 business days

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Editorial Reviews:

Product Description
In the last thirty years, the big pharmaceutical companies have transformed themselves into marketing machines selling dangerous medicines as if they were Coca-Cola or Cadillacs. They pitch drugs with video games and soft cuddly toys for children; promote them in churches and subways, at NASCAR races and state fairs. They’ve become experts at promoting fear of disease, just so they can sell us hope.
No question: drugs can save lives. But the relentless marketing that has enriched corporate executives and sent stock prices soaring has come with a dark side. Prescription pills taken as directed by physicians are estimated to kill one American every five minutes. And that figure doesn’t reflect the damage done as the overmedicated take to the roads.
Our Daily Meds connects the dots for the first time to show how corporate salesmanship has triumphed over science inside the biggest pharmaceutical companies and, in turn, how this promotion driven industry has taken over the practice of medicine and is changing American life.
It is an ageless story of the battle between good and evil, with potentially life-changing consequences for everyone, not just the 65 percent of Americans who unscrew a prescription cap every day. An industry with the promise to help so many is now leaving a legacy of needless harm.



Customer Reviews:   Read 14 more reviews...

5 out of 5 stars The Money Making Meds make me sick   July 3, 2008
  0 out of 1 found this review helpful

This book is an excellent insight as to the real workings of the pharmaceutical companies and the big money involved as the primary motivation (rather than healing). Peterson is commended for her exceptional investigative reporting. Just knowing the truth makes me feel better already! This is a fascinating expose! I recommend it highly.


5 out of 5 stars Our Daily Meds from Sick to Health   July 2, 2008
  0 out of 1 found this review helpful

Ms Petersen's treatment of overprescribed drugs, off label drug use, and
public water systems contaminated with pharamaceuticals is a worthy companion
to "Critical Condition" by Pulitzer Prize winners Donald L Barlett &
James B Steele.

In her Epilogue her 11 step plan for moving us from a sick care system to a health care system is worth the price of the book. The plan well complements Dr Jerome Groopman MD's Epilogue in his book "How Doctors Think" where he lists questions patients should ask their doctors.

As a senior citizen center member I see the surfeit of drugs daily.
Pills upon pills for medical conditions & pills to counter side effects
of other pills.

I myself am on coumadin with a healthy daily dose of broccoli to thicken
what would otherwise be too thin blood.

Were I president Ms Petersen would be Secretary of Health & Human Services
and a young David A Kessler her assistant.







2 out of 5 stars Too sensationalistic, and unbalanced   June 29, 2008
  1 out of 1 found this review helpful

I have read several books by journalists and don't like the way they approach current events in books. This writing style sabotages what should have been an outstanding book on a serious problem in our society.

I worked in the device industry years ago, and can bear witness to the ethics violations that happened because of the influence of marketing when I worked as a data analyst. Moreover, I worked for a research physician who was aware of the inappropriate influences the pharmaceutical industry has on the practice of medicine.
I had hoped this book would make the public properly aware of these issue, but the book is ruined by the sensationalistic, writing style and the lack of balance. Ms. Petersen also throws evidence and conclusions in our faces throughout the book. As intelligent readers, we can easily draw conclusions ourselves, as long as there is balanced evidence presented.





5 out of 5 stars A must -- even if your MD does not prescribe it   June 24, 2008
  1 out of 2 found this review helpful

This is a must read for anyone taking prescriptions, for those considering taking them, and for the rest of us. Also a must read for anyone who has thought s/he may have that "new" disease advertised in one of those colorful TV adds. After reading this wonderful book, I see that the adds do indeed sell the disease, *not* the remedy. Pharma are interested in selling drugs that you'll need for live, rather than solutions.

To learn more about these and many other fascinating facts, you'll have to buy the book... Side effects include amazement, angriness toward corporations, being able to connect the dots and sleeplessness (just wanting to keep reading).



1 out of 5 stars Excessively biased   June 21, 2008
  2 out of 4 found this review helpful

Petersen allows her invective to cloud her judgment. The result is a piece that all to often reads like a blog-screed rather than a well researched piece of objective journalism. Which is a shame, because pharma needs the disinfectant of sunshine - instead I'm afraid this is more of a fluorescent light.

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